All posts by Shannon

Home Depot Inc Will Benefit from the Home Improvement Boom

Home Depot Inc (NYSE: ) is the top home improvement company in the US. It has over 2200 stores in the U.S., Mexico, Puerto Rico, Guam and the Virgin Islands.

What may come to mind first when you see this list is the fact that last year, a lot of those places got hit by serious hurricanes — and many of these places are far from rebuilt.  And this late winter round of nor’easters is also punishing the Northeast with snow.

Though devastating, these are the type of events that work in the favor of firms like HD. Whether it’s prepping for the storm event or repairing the damage after one, a lot of that traffic goes through HD’s doors.

That is a significant reason why HD stock was up 40% for the 12 months before the February correction.

Since then, it’s lost half that gain. But the selloff is really a short-term buying opportunity.

The Near Term Looks Good for HD

Remember, not only was the economy flashing impressive numbers that were hinting at inflation growing faster than expected, but a new Federal Reserve Chairman was taking the helm. And, the Fed was also selling off the mortgage backed securities it has bought over nearly a decade.

No one knew what that was going to do to the markets. No one was quite sure what he was going to do. And no one had ever been in this position before.

The markets hate uncertainty, and when a major position like the Fed chair is switched it lends itself to unsettling markets. When the selloff happened, the interesting fact was, both bonds and stocks sold off.

Usually stocks sell off and the money flows into the safety of bonds, or vice versa. This time money just came out. That’s very unusual.

But we’ve gotten through all that. And yes, the markets are a bit more volatile. That will likely be a reality moving forward.

However, the adjustments have been made and blue chip stocks like HD will be the winners.

First, rising interest rates will be a fact of life moving forward. That means housing will get more expensive, since financing houses will rise. That will likely slow the expansion of the housing market, lowering supply, which will also raise prices.

Bottom line: a lot of homeowners will decide to fix up their place instead of look for new digs. That means good business for HD.

And that trend may have already started. In Q4, same store sales rose 7.5% for HD, almost doubling the same store sales of its top competitor Lowe’s Companies, Inc. (NYSE: ).

Moving forward, one of the only wild cards out there is the tariffs out of DC and whether they will cut into HD products or pricing. But HD leadership already came out with a conservative outlook for 2018, so it’s likely any surprises will be to the upside.

Louis Navellier is a renowned growth investor. He is the editor of five investing newsletters: Blue Chip Growth, Emerging Growth, Ultimate Growth, Family Trust and Platinum Growth. His most popular service, Blue Chip Growth, has a track record of beating the market 3:1 over the last 14 years. He uses a combination of quantitative and fundamental analysis to identify market-beating stocks. Mr. Navellier has made his proven formula accessible to investors via his free, online stock rating tool, PortfolioGrader.com. Louis Navellier may hold some of the aforementioned securities in one or more of his newsletters.

Source

https://investorplace.com/2018/03/home-depot-benefit-home-improvement-boom/

Personal Loans for Homeowners and Home Improvement – IWCO Direct

Comperemedia and Competiscan:

  • Lenders are promoting loans to make home improvements.
  • Lenders are supporting new homeowners with loans to help with moving costs.
  • Lenders are using messaging that promotes the speed and ease of their loan processes.

Best Practices for Marketing Personal Loans with Direct Mail

While the above stats certainly indicate a market for offering personal loans to homeowners, capturing their attention is as important as identifying them. Lenders can enhance their acquisition direct mail efforts to potential personal loan applicants with these proven tips:

  • Utilize home improvement imagery. Consider placing home improvement imagery (like construction, painting, repair work, etc.) on the outer envelope. Carry that theme through to your messaging with a tagline like, “Make your home improvement plans a reality with a Personal Loan from ABC Lending.” Corresponding imagery should also appear on the letter itself.
  • Include a faux check. Make applicants’ home improvement plans spring into action with a “pre-approved” faux check format that includes the dollar amount of the potential home improvement loan so the potential customer can get a clear visual of the funds they will receive. Be sure to follow the Fair Credit Reporting Act (FCRA)’s rules for pre-approved offers.
  • Use promotional cards. Affix a personalized card to your letter highlighting your fast and easy personal loan process. Provide a clear call to action and highlight the ways recipients can get in touch, such as your website, mobile app, and a toll-free phone number.

I am already making my list of projects to accomplish this spring and considering several personal loan offers to make it happen. Make your personal loan direct mail program bloom by contacting IWCO Direct’s experienced direct mail team today!

link https://www.iwco.com/blog/2018/03/20/personal-loan-homeowners-direct-mail/

Michelle Peel

Author

Michelle Peel

Marketing and Corporate Communications Manager and graduate of Elizabethtown College. Bringing the “make it happen” attitude to IWCO Direct for more than six years and the direct marketing industry for more than 20. Favorite recognition: When her daughter was asked in school what she wants to be when she grows up, she responded, “Just like mom.” Pittsburgh Steelers fan who enjoys Zumba, dancing, shopping and spending time with family.

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Source

https://www.iwco.com/blog/2018/03/20/personal-loan-homeowners-direct-mail/

View in Your Space by Lowe’s applies AR to your next home improvement project

Augmented reality may not have an obvious application in your day to day life. After all, unless you’re playing Pokémon Goall the live-long day, it doesn’t seem as though there are many opportunities for you to bring virtual objects into your real world. But that could all change today. Beginning March 20, folks with Android smartphones enabled with ARCore will be able to leverage augmented reality technology in order to help (re)design their homes. It’s all thanks to a new AR feature called “View in Your Space,” courtesy of Lowe’s.

The latest functionality to be added to the Lowe’s app, View in Your Space helps buyers see what appliances, furniture, and other products might look in their homes before actually making their purchases. This, the home improvement store, might help cut down on instances of folks buying big-ticket items, only to realize that said items don’t fit quite as well in their overall vision as expected. With View in Your Space, customers will be able to place lifelike, size-accurate items from Lowe’s spring catalog into their outdoor spaces to ensure that what you’re seeing in a magazine will look just as good in real life. Because truly, seeing is believing.

In order to use the new function, users will need to tap on the “View in Your Space” option while looking through products in the Lowe’s apps. Then, you’ll be prompted to scan your surroundings, then wait just a couple seconds as the object of your choice appears in augmented reality. From there, you’ll be able to drag and drop your patio furniture, grill, or anything in between to the desired location.

View in Your Space will also allow you to actually walk around the AR version of the product, looking at it from different angles, all while it remains scaled to size and in your preferred location. If you decide that you like what you see, you’ll be able to purchase the item by clicking an icon located in the lower right-hand corner of the screen.

Lowe’s notes that each year, problems with visualization and a lack of design assistance prevent the completion of some $70 billion in home improvement projects. But View in Your Space just may help get your next design venture underway.

Source

https://www.digitaltrends.com/home/lowes-view-in-your-space/

Would regulation end VT home improvement headaches?

CLOSE

Frustrations can mount on both sides when a home owner and contractor get in a disagreement over home repair. Vermont is considering regulation of the trade. RYAN MERCER/FREE PRESS

 suggested that home contractors should be subject to Vermont’s lowest form of professional regulation: a statewide registry. Contractors could also voluntarily self-certify that they have expertise in certain areas.

Under a registration system, the state could use an administrative process, rather than the criminal process, to discipline contractors for fraud, incompetence or other types of professional misconduct. 

Read the full report here

“I think there’s a certain accountability to having your name on a list,” said William Badger, a Manchester-based architect who spoke to lawmakers last week. He argued that a registry would weed out what he called “Christmas carpenters.” (“Got a saw for Christmas, now they’re a carpenter.”)

Registered home contractors who ran afoul of the state disciplinary process would lose their legal right to operate.

@April_McCullum. 

Read or Share this story: http://bfpne.ws/2tXkZfh

Source

http://burlingtonfreepress.com/story/news/politics/government/2018/03/19/vermont-considers-regulation-home-contractors/1029141001/

Fortune: A Good Opportunity In The Home Improvement Niche – Fortune Brands Home & Security, Inc. (NYSE:FBHS)

Fortune Brands Home & Security, Inc. () seems to be a slightly undervalued player in the home improvement segment that has astutely chosen to work with market leaders Home Depot () and Lowe’s () instead of compete with them head-on. Market conditions being favorable to the giants in the segment, that effect is expected to cascade down to Fortune’s product lines as well. Valuation analyses show that the stock is trading slightly below intrinsic value after the January dip that also hit HD and LOW, which means some margin of safety for investors looking to get in now. Let’s look at the company’s market distribution, growth, acquisition and fiscal strategies and balance sheet strength to see if the company possesses enough firepower to leverage the market’s growth expectations for the next several years.

Fortune Brands is a leading home and security products company with products addressing niche segments within the home improvement market. The company operates four business segments: cabinets, plumbing, doors and security.

As most investors will know, the home improvement market in the United States is a highly mature one with two really strong players – Home Depot and Lowe’s – staying in control of the market. But, as a manufacturer, Fortune Brands works with them rather than against them, with each accounting for more than 10% of the company’s sales in fiscal 2017.

Source: 2017 Annual Report

Between 2012 and 2017 the company’s sales increased by more than 70%, from $3.13 billion to $5.28 billion. But the best part is operating margins more than doubled during the period. Additionally, international sales account for 15% of the company’s sales as of 2017, giving it further growth opportunities outside its core market.

Though a large part of the recent growth can be attributed to the steady stream of acquisitions during the period, the fact that operating margins kept increasing shows very clearly that the new businesses were a great strategic fit. What Fortune has been trying to do is to build brands that can serve customers at various price points. For example, Moen, ROHL, Perrin & Rowe are all differently positioned brands serving the plumbing segment.

Bolt-on acquisitions appear to be one of the key drivers for growth, and the company deployed approximately $1.5 billion on eight acquisitions during the period in question. It also returned $1.5 billion to shareholders in the form of share repurchases.

What allows the acquisitions to strengthen the core brands is market positioning. The company has a No. 1 product in every single category it operates in. As can be expected, these are all high-margin products sitting atop their respective niches. The table below shows you the kind of strong market presence and pricing power the company’s core products command.

Source: Investor Presentation

On the balance sheet front the company had $1.507 billion in long-term debt at the end of fourth quarter of 2017, while cash on hand was $323 million. Interest expense and dividends paid for the full year were $49.4 million and $110.3 million, respectively. Operating income for the fiscal was $692 million.

Those numbers call out Fortune’s ability to raise more debt for key acquisitions as well as to keep increasing dividends over the medium term.

Leveraging Macro Trends

The company is clearly well managed, not only from a financial perspective but operationally as well. With strong fundamentals in place, Fortune is well positioned to take advantage of the two important drivers of the home improvement industry: The U.S. economy and the age of U.S. housing stock.

In a recent article on Home Depot called 2 Things Will Prolong Home Depot’s Impressive Growth, I wrote about the ability of these two factors to help companies like Home Depot show sustained growth over the next several years. That, obviously, applies to Fortune as well, as a manufacturer of number one branded home and security products.

Here are some key points from that article:

  • Inflationary indices are expected to stay stable through 2022.

  • The median age of homes in the U.S. went from 31 years-plus in 2005 to 37+ years in 2015 to the current 40 years-plus.

  • The increasing median age “signals a growing market” for remodeling as well as new construction, according to the National Association of Home Builders.

These macro trends will positively impact the entire industry, lifting companies like Fortune that are well positioned to take advantage of them.

Valuation

Source: Free Cash Flow – Morningstar, Other data from company filings

Valuation analyses using Ben Graham’s intrinsic value and discounted cash flow models show that the market expects the company to grow at a 4% rate long term. That’s a reasonable expectation considering the strength of the company’s balance sheet and how strongly its acquisitions have been accretive to growth and operating margins.

ChartFBHS PE Ratio (TTM) data by YCharts

The current PE ratio of 20 times earnings and 17 times forward earnings also bear out the fact that FBHS is trading at reasonable multiples, and with some margin of safety for investors at the current price level of around $62. Considering all factors, the price dip since January seems to have opened a nice window of opportunity to add to or open a position.

Disclosure:I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Source

http://seekingalpha.com/article/4157649-fortune-good-opportunity-home-improvement-niche

Give Your Brand a Hand: Mighty House Home Improvement

Give Your Brand a Hand: Mighty House Home Improvement Show February 2018

If you tune into WCGO 1590 AM on a Saturday morning, chances are you’re going to hear a whole lot of laughter, a healthy amount of compassion, and a dash of practical advice. This is a typical day for Mighty House Home Improvement Show, a local radio show that empowers homeowners with the knowledge they need to complete home projects themselves. After all, who actually enjoys paying a contractor hundreds of dollars for something they could have accomplished with a bit of elbow grease?

Though host Ron Cowgill is a certified independent contractor, he sees the value of sharing his knowledge on the average homeowner, even if it means they avoid hiring a professional. For him, educating people on how to finish a home improvement project properly is the perfect mixture of business and pleasure. That’s why he partnered up with Rich Cowgill (no relation!) and colleague Robbie Ehrhardt to create a show that is both educational and fun.

Quality Logo Products® is proud to support Mighty House Home Improvement Show through Give Your Brand a Hand, our monthly initiative where we choose one lucky small business or non-profit organization to receive $500 worth of free promotional products. Ron heard about the giveaway on WGN Radio last month and knew it was the perfect opportunity to spread the word about Mighty House!

Whether it’s a foundation leak or a roof repair, the average homeowner is bound to experience some sort of issue throughout the years. It isn’t uncommon for home repairs to cost an arm and a leg in hourly fees, and homeowners are spending even more money on these repairs than usual. In fact, HomeAdvisor reports that the average homeowner has spent nearly 60% more on home projects over the past year than in the year prior! Ron’s goal for Mighty House Home Improvement Show is to reduce these unnecessary costs and spread the message that the average person is capable of fixing basic repairs themselves.

“People call in and they’ve got these huge issues, thinking it’s a major problem. We can talk them through it right on the phone!”
-Ron Cowgill

Whether he’s coaching a first-time homebuyer on how to fix their leaky roof or teaching someone the best way to repair their sump pump, Ron truly believes in the idea of empowering others with the information they need to be self-reliant.

A Match Made in Heaven

Though they share the same last name, Ron and Rich are not related! The duo met at a Remodelers Association meeting, and it was clear they shared the same industry passion. They decided to partner up and create a show where they could talk about something they love while simultaneously helping others. They both have so much experience in the home improvement world that it’s easy for them to fall into a routine of explaining solutions in a way that only other contractors would understand. That’s where Robbie comes in!

Known as the “sister” of the group, Robbie’s goal is to make sure the duo is explaining solutions in a way that the average person would understand. This comes easy to her as she doesn’t have the same contracting experience as Ron and Rich. In fact, they met her at Comcast when their home remodeling company was looking to learn more about running television commercials. It was clear Robbie had the personality the show needed, and they immediately thought of her when they had a need for a guest host fill-in. She clicked with both the listeners and the hosts of the show, and despite her lack of remodeling experience, they invited her to be a permanent part of the team.

“Robbie is the one who will tell us, ‘No, that STILL doesn’t make sense. What do you mean?’”
-Ron Cowgill

Robbie has a unique ability to bring construction talk down to a homeowner level so the average homeowner would understand. Even if a listener doesn’t have a current project in mind, listening to the show will still help protect them from getting scammed in the future. When Robbie helps break down some of that technical jargon, listeners are able to squirrel that information away and use it when they inevitably have a home improvement need later down the road.

Broadcasting Into the Future

Perhaps the demographic with the least experience in home repairs is young homeowners. In fact, according to a study by Houzz & Home, first-time homebuyers spend spent $33,800 on renovations last year, a 22% increase from the year prior. To Ron, it’s clear that millennial homeowners are the ones who need the most help. He’s the first to know that in order to reach this audience, the station will have to brave uncharted territory.

Though the show is aired on the radio, Ron hopes to expand its footprint in the near future. Whether through YouTube or Facebook Live, the goal is to grow their audience and reach young homeowners who might not know the best way to tackle a simple home improvement project.

“We need to move to reach the younger generation. Those are the people who are starting to buy homes and are really looking for those answers.”
-Ron Cowgill

For a small radio show, marketing by word of mouth can only go so far. That’s why Ron knew how important it was for the station to enter the giveaway! Their new custom measuring tapes will help Ron spread the word about Mighty House Home Improvement Radio, reaching even more generations of potential listeners through the use of a tangible, functional item. Every time someone needs to see if their brand new couch will fit in their living room or check if a picture frame is level, they’ll be reminded of the show. He even plans to send some measuring tapes to other local radio stations so they stay top of mind!

Your Brand Could Be Next

If your brand is in need of a marketing boost, you’re in luck! Whether you’re a small business or a non-profit organization, you could be the next Give Your Brand a Hand winner. To enter, visit to tell your story.

Source

Give Your Brand a Hand: Mighty House Home Improvement Show February 2018

Breaking Your Personal Limits