Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it’s important to understand what aspects of the Amazon product page are the most critical to growing sales and building market share. I recently led a webinar specifically focused on this […]
Home Improvement Just Got Better – Our Partnership with Joist
We’re in the full swing of home improvement season here at SoFi. We launched our Tiny Kitchen Makeover campaign to kick things off, and even conducted a survey on the DIY home improvement habits of Millennials versus Baby Boomers (TLDR: Millennials do it for the ‘gram). And now, we’re excited to announce a new partnership […]
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5 Deck Building Options For Your Next Home Improvement Project
The days of the traditional wood deck built with sixteen penny nails and swinging hammers haven’t disappeared completely. But the options for building materials has grown tremendously and offer exciting possibilities. It used to be that an affordable deck was built with treated wood of some type. For those with a bigger budget, a redwood […]
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Amazon’s home improvement growth outpaces major players
Dive Brief: Dive Insight: For a while there, home improvement seemed to be a retail segment sheltered from the Amazon effect, largely because of the two big retailers’ level of sales to building professionals, their in-store expertise when DIY customers embarked on home projects and the spontaneous nature of some of the work — weekend […]