Comperemedia and Competiscan:

• Lenders are promoting loans to make home improvements.
• Lenders are supporting new homeowners with loans to help with moving costs.
• Lenders are using messaging that promotes the speed and ease of their loan processes.

Best Practices for Marketing Personal Loans with Direct Mail

While the above stats certainly indicate a market for offering personal loans to homeowners, capturing their attention is as important as identifying them. Lenders can enhance their acquisition direct mail efforts to potential personal loan applicants with these proven tips:

• Utilize home improvement imagery. Consider placing home improvement imagery (like construction, painting, repair work, etc.) on the outer envelope. Carry that theme through to your messaging with a tagline like, “Make your home improvement plans a reality with a Personal Loan from ABC Lending.” Corresponding imagery should also appear on the letter itself.
• Include a faux check. Make applicants’ home improvement plans spring into action with a “pre-approved” faux check format that includes the dollar amount of the potential home improvement loan so the potential customer can get a clear visual of the funds they will receive. Be sure to follow the Fair Credit Reporting Act (FCRA)’s rules for pre-approved offers.
• Use promotional cards. Affix a personalized card to your letter highlighting your fast and easy personal loan process. Provide a clear call to action and highlight the ways recipients can get in touch, such as your website, mobile app, and a toll-free phone number.

I am already making my list of projects to accomplish this spring and considering several personal loan offers to make it happen. Make your personal loan direct mail program bloom by contacting IWCO Direct’s experienced direct mail team today!

link https://www.iwco.com/blog/2018/03/20/personal-loan-homeowners-direct-mail/